Getting people to join your membership website is only half the battle. Getting them to stay is the other half. The best way to do that is to offer exceptional value to them once they join.
Some of the value you explained to them on your sales page where you mentioned the benefits, but some should be left as a surprise for after they’ve joined. Remember, the key to member retention is to under promise and over deliver.
Offer a Knowledge Base
A searchable knowledge base is an excellent way to provide value to your members. You can add to it over time, as questions are asked via email and on forums and in group message boards. Being able to have answers at their fingertips will keep them coming back.
Host Free Educational Videos
Within the knowledge base it will help if some of the more complex information is provided in video form. When you show people how to do something in this manner, they will want to come back and will therefore keep their memberships active.
Host a Members Only Directory
People like doing business with other members, so if you can provide a members only directory that lists people’s websites, specialties, and offers, they will enjoy that benefit immensely.
Have Members Only Offers
When you have a membership, pushing out a new product to them first, with a huge discount, is another great members only offer that you can do on a regular basis. Not only that – it’s a great way to test out your new products.
Monthly Group Calls
It’s not hard to use software to conduct a live video call once a month or even more if you want. It’s amazing how something as simple as spending an hour on a call once a month will help with member retention.
Host Members Only Events
Another great way to provide value to your members is to have members only events such as in-person events, meet-ups, and webinars. You can also use these to allow each member to invite one new person to help expand membership.
Offer Member Opportunities
People love working together with like-minded people. Provide them new ways to join together to make new offers, do new things, work together in ways they may not have thought about.
You can be assured that your members will be happy with their membership if you give them just a bit more than what they thought they would get. Fortunately, you’ll be able to actually interact with and ask your members via the message boards or other groups you form. So, it’ll be easy to give them more than they thought they were getting.